My first job was in a content syndication firm, we outsourced our marketing tasks to a small marketing team and they were responsible to generate leads. I have seen them give fake promises to the sales team. Their promises included lead generation, buyer insight, SEO ranking, brand visibility of intellectual properties the company owned. They delivered nothing, we were sitting on million dollar IP’s and we were not able to sell a single program. I had a bit knowledge of marketing and I was assigned to meet these guys and understand what’s the issue. Upon meeting them I understood that they had no clue about content and how to place them for advertising. The same thing happened when we hired another firm.
But’s that old story, today I run my blog and earn my living from it. So why tell old stories now? My blog has grown a lot but I think it can grow even more with expert marketing. I started searching for firms and couldn’t find any good ones. And also because of my past experience with agencies, I couldn’t just give my blog which is my bread and butter some random agency. I wanted assurance and quality. I almost gave up searching for a firm and thought I would hire a someone under me. I knew it wasn’t the right thing to do but I had no option.
This is when I came across a YouTube video of a random guy talking about his business and how a marketing agency helped him. So I the agency website and found it interesting. Their website was not like other agencies, they didn’t welcome me with fancy animations and stuff but they had a lot of information on their site. I spend hours reading those and I came to the conclusion that the knowledge I have in marketing was just the tip of the iceberg. They offer a wide range of services. Link building, SEO, Social Media marketing, content writing and many more. I signed up with them a month back and so far things are good. It will take some time for good results but I can see it’s going the right direction.
Check out Marketing1on1 here. If you like to read, you will be stuck on the site for hours. Don’t say I didn’t warn you. 😛